Selected Work
Luxury Watchmaking Press Release Localization
An anonymized representative case illustrating English-to-Traditional Chinese press release localization for the Taiwan market.
Context
Heritage-focused watchmaking press materials requiring precise terminology alignment, structural editing and a restrained luxury-brand voice.
My role
English-to-Traditional Chinese translation, localization, terminology alignment, structural editing and final copy refinement.
Challenge
The source material needed to be adapted for Taiwan while preserving the maison’s established terminology, editorial tone and factual precision.
Approach
I reviewed previous regional materials, aligned specialist watchmaking terminology, refined the structure and subheadings for Taiwan readers, and flagged inconsistencies in the source text for client confirmation.
Deliverable / Outcome
Traditional Chinese press releases and bilingual comparison files prepared for stakeholder review. Taiwan-ready copy that preserved brand consistency while improving local readability and identifying source-text issues before publication.
Presented in anonymized form. Identifying brand, project and publication details have been withheld.